What is Google Analytics and CSS?

What is Google Analytics?:

Google Analytics is a free online tool that allows its user to visualize web traffic data and create reports. Google Analytics is a useful tool that is primarily used for small to medium size retail websites. For this assignment we will be using implementing it in our personal blog. (Please see the picture below) This is a screen shot of the information that will appear after you put google analytics on your blog. There are a number of other web analytic's tools that are for commercial use including Omiture, Webtrends, Cognos, and Oracle WebCenter.

Google Analytics: How it Works:

There are four main components to data collection with google analytics and that includes collection, configuration, reporting, and processing. Google analytics collects website traffic using javascript code that is embedded in every page on the website. It can collect this information a number of ways from the website itself, or browser, or it can also collect the information from the referring source. This “package” of information is then sent to google analytics to be analyzed. The information is said to be processing when it is sent to google to be analyzed. Configuration settings are added during the processing stage; these configurations settings can include or exclude certain data from your reports. The final part is reporting, you can retrieve data by just signing on to your google analytics account to view your unique data specific to the “hits” on your website. Mobile app tracking is another service that google offers, this requires a developer and is very similar to how data is collected on a website.

Google Analytics: Reports

Within google analytics easy user interface there are a number of tools including reports that show metrics for your website. You can view data based on the date range and compare date range from perhaps one month to the next. You can adjust the metrics that are displayed in front of you with just one click.

What is CSS?

CSS stands for cascading style sheets and is basically a language that is used to edit and change the appearance of your HTML. A style sheet is a file that conveys how the HTML should look. The style sheets are cascading because each sheets can apply formatting when more than one style may apply. CSS is a language that is basically used for the presentation on the pages that you see on the internet. Css controls the layout, font, design, and colors that appear on your webpage. An exaple of this is the font that is used in this post. With CSS this entire post is in Times New Roman, this font appears on the back end of this blog post as follows..text-section { font-family; Times, Times New Roman; margin-top: 12pt; There you go, this is just a small example of what can be done using CSS. Keep up the coding!

References

What is Google Analytics? - Definition from WhatIs.com. (2016). SearchBusinessAnalytics. Retrieved 4 April 2016, from http://searchbusinessanalytics.techtarget.com/definition/Google-Analytics
What is Google Analytics? - Definition from WhatIs.com. (2016). SearchBusinessAnalytics. Retrieved 4 April 2016, from http://searchbusinessanalytics.techtarget.com/definition/Google-Analytics
(2016). Codecademy.com. Retrieved 4 April 2016, from https://www.codecademy.com/courses/web-beginner-en-TlhFi/0/3?curriculum_id=50579fb998b470000202dc8b