The Importance of Data Capital

This is a review of the MIT technology review article entitled, “The Rise of Data Capital”, this article highlights the role and importance data capital has played in recent years. There are a number of companies that rely heavily on data capital including Netflix, Facebook, and Airbnb. Data capital can be best described as any digital data, like shares on social media, or purchases.

CEO’s at a number of fortune 500 companies severely underestimate the quintessential role that data plays in the organization. Most industries haven’t focused on data as an asset, there are a number of big box retailers that also rely heavily on data, so it is not just limited to digital or online companies like Netflix. As data plays a larger role in more of our day to day functions, it would behoove a prudent organization to focus on it as an asset.

-       Baiyinah Brookins

Please check out the Article below by following this link!

https://www.technologyreview.com/s/601081/the-rise-of-data-capital/  

Works Cited

The Rise of Data Capital. (2016). MIT Technology Review. Retrieved 23 March 2016, from https://www.technologyreview.com/s/601081/the-rise-of-data-capital/

Image Citation 

Mahendra, M. (2015). Data Analysis: Putting Data Capital to Work. Slideshare.net. Retrieved 23 March 2016, from http://www.slideshare.net/MohitMahendra/data-analysis-business-pov